PROFESSIONAL SKILLS:

• Solid understanding of website and web application development and related technology including HTML, Java Script, Flash and MySQL
• Extensive experience and talent leading web development teams through planning, user interface design and content creation.
• Excellent time-management skills and proven ability to deliver under tight deadlines.
• Highly organized and detail-oriented.

INTERACTIVE PROFESSIONAL EXPERIENCE:
Hamilton Partners / Doodlelab, Inc. — Healdsburg March 2002 - current
Senior Web Producer / Program Manager

• Responsible for planning and managing development of browser based applications as well as websites and online advertisements.
• Led revised version of My Card Maker (www.mycardmaker.com) with ecomm subscription functionality, to successful launch in Dec. '05.
• Participated in developing marketing plan for launch of My Card Maker, including email and keyword tests.
• Guided development of application functionality and planned user experience.
• Created project documents such as functional, page and design specifications.
• Led content development and programming teams.
• Collaborated with program management team to synchronize quarterly offline and online marketing programs.
• As program manager on the Microsoft account, I worked with the program team to develop and implement an integrated marketing program that consisted of magazine advertising, direct mail, emails and keyword buys that drive consumers to a central website.

Clients:
Hewlett Packard: www.hp.com/go/homefun, www.hp.com/go/bizkeys
(sites have all since been redesigned)

Microsoft: www.microsoft.com/discover (site has since been redesigned)

SF Interactive San Francisco 1999-2001
Producer (March 1999 - March 2001)

Responsible for planning and managing complete website and rich media advertising campaigns from pre-production through launch.

Leading client kick-off meetings and early project brainstorming and planning.
Expertise in creating project documents such as strategic and creative briefs, functional, page and design specifications.
Managing creative and technical teams (graphic designers, copywriters, programmers) insuring direction is in alignment with project parameters.

Clients:
* Snapple Beverage Group (Mistic brand website and Mistic Moviemaker viral flash execution)
* Adaptec www.adaptecconnect.com/(Adaptec Solution Provider Website)
* Earlychildhood.com (short term promotional viral flash piece that allowed users to create their own virtual puppet show)
* Golden Gate National Parks Association www.crissyfield.org/ (crissyfield.org website 1999)
Film / Video Professional Experience
Freelance Producer San Francisco Bay Area 1995-1999
I enjoyed a successful career as a film and video producer before becoming a web producer. I primarily produced industrial videos and direct response advertisements.

* Creating and managing schedules and budgets.
* Collaboration with the Executive Producer and Director on scripts and art direction.
* Hiring all crew members including the Director of Photography, Audio Recordist, Art Director, Assistant Director and supporting crew.
* Planning and supervising casting sessions.
* Working with the Director and Director of Photography in planning each day's shooting schedule.
* Organizing both small and large shoots, in both actual locations and sound stages.
* Managing crews and talent on shoots.
* Researching and obtaining stock footage and clearing usage.
* Post-Production preparation and management including preparing paper-edits and supervising edit sessions.
* Working with digital animators and graphic artists to obtain supporting material.
* Working with sound studios in developing soundtracks and supervising final audio-mix sessions.

Clients:
* Jack Morton Worldwide, a corporate event production company. (Producer)
* Schulberg MediaWorks, a direct response television production company. (Producer)
* Michael Hoff Productions, a documentary production company. (Research Assistant)
* Impact Television, a direct response television production company. (Producer)
* DIVA Systems, a television technology company. (Associate Producer, promotional film)
* Omega Productions, a video production company (Producer)

Independent Documentaries
"Bicycle Belles" 2000
A 28-minute documentary about the role of the bicycle in women's independence at the turn of the 20th century.
"My Brother Craig" 1990
An 8-minute documentary about the co-producer's relationship with his brother.
* Winner "Bronze Star Award", Sacramento International Film Festival
* Screened in the Film Arts Festival
Education
1986 - 1990
The Pennsylvania State University University Park
B.A. in Film and Video; Minor in Women's Studies